The highly anticipated launch of BrushCraft Brushes will begin on AHAlife.com. AHAlife believes the essence of an exceptional object is the story behind its people, creative process and inspiration. AHAlife is an online platform for independent designers and artisans to tell their story and interact with a global community that shares our ethos.

BrushCraft is created by, and follows in the footsteps of the industry-changing Artis Brushes by making makeup brushes with fibre bundles re-oriented, and made differently, than conventional makeup brushes, and using high-tech fibres instead of animal hair.